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Thoughts on Strategic Marketing and Sales
Article:
Web Analytics Resources
If you use one of the Web analytics tools, such as Google Analytics, you will
want to keep up on the latest tips and techniques by reading these blogs.
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Article:
Top 10 Tips for Search Engine Optimization
One of the most cost
effective ways to attract new
visitors to your Web site
is to obtain high rankings
at search engines. Google
and the other major search
engines are the sites where most Web
users start their search for
information, products, and solutions
for problems. The challenge is how to optimize
a Web site so that search engines
will rank your site
so people will actually see —
and click on — a link to your
site.
[more]
Technology:
Motion Computing Tablet PC
The size and shape of personal computers has been evolving from desktop computers to laptops as many people work outside the office. Salespeople were early adopters of laptops that could be taken to customer locations for presentations.
The evolution continues as field salespeople start using Tablet PCs that accept handwriting anywhere on the screen, such as during PowerPoint presentations, for drawings and diagrams in customer meetings, and other places where handwriting is better than a keyboard.
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Marketing:
Do You Practice Customer Experience Management or Customer Relationship Management?
The process of creating a customer relationship begins with the first experience the customer has with your company and, hopefully, it's followed by many more positive experiences.
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Marketing:
Mobile Marketing to Cell Phones
The use of cell phones has grown tremendously during the past few years, but marketers are still looking for ways to use mobile marketing successfully. However, challenges to mobile marketing don't stop entrepreneurs from launching cell phone marketing ventures.
[more]
Article:
Marketing Research is Everywhere
Every marketer needs lots of data about
customers, non-customers, and competitors.
However, market research data is usually hard to get — and more expensive than you'd think. Fortunately, marketing research data is everywhere.
[more]
Marketing:
Online Holiday Shopping Study: Think Mondays
Marketers with consumer-oriented e-commerce Web sites study traffic and sales data as much as brick-and-mortar retailers — perhaps more so since Web servers collect so much detailed data on visitors.
But how does your site compares to other retail Web sites?
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Marketing:
B-to-B Prospects Want Information
Fresh leads are the lifeblood of any sales organization. However, getting people
to respond to advertising and other lead generating activities is challenging,
especially for B-to-B marketers.
[more]
Sites:
USPS Delivers Marketing Insights
For the last few months I've been getting a surprise from the US Postal Service — a magazine that's full of cross-channel, integrated marketing insights that's written by real experts.
Each issue of their new magazine Deliver has several feature articles and case studies about the marketing issues we deal with every day.
[more]
Networking:
Ferrazzi: Never Eat Alone
When I spotted the book "Never Eat Alone" by well-known networker Keith Ferrazzi, I expected a "how to network" book — tips and techniques on how to grow your contact network. Well, I was pleasantly surprised to find that it's really about growing relationships — mostly business relationships. You might wonder why I distinguish between networking and building relationships.
[more]
Marketing:
Forecast Revenue Accurately, Then Meet Your Forecast
One of the hardest things to do when planning a new venture is forecasting the first year's revenue. Some managers say their revenue is dependent on so many factors you don't control that it's impossible to know what the first year revenue will be. Fortunately, there are better ways to forecast revenue for new products than just making a guess.
[more]
Book:
Peppers & Rogers: Return on Customer Maximizes Value
It's always been difficult to plan effective marketing programs because we can't accurately project how much a program will contribute to the bottom line. So, how can marketers plan for long-term growth when they're measured on short-term results? This is the focus of the new book by Don Peppers and Martha Rogers, Return on Customer. Peppers and Rogers provide the financial building blocks we can use to measure the long-term value of all marketing programs.
[more]
Article:
What is Strategic Marketing Planning?
Every CEO and marketing executive periodically faces urgent strategic marketing challenges that can affect the future of the company for many years. Frequently these decisions are made without having an opportunity to study the situation and make the best possible decision. A better approach is to perform an annual comprehensive review of markets and opportunities, then make long-term strategic decisions without the distractions of day-to-day marketing and sales activities.
[more]
Networking:
Networking With Referrals
It's always much easier to get through to a new contact when you mention the person who referred you to them. Lisa Haneberg provides a few ways to make asking for referrals easy and productive.
[more]
Networking:
Meetup Meets the Replacements
One of the more innovative networking sites has been Meetup, a site that coordinates thousands of interest areas across many metro areas. However, their announcement about charging for Meetup will likely push event organizers to two Meetup replacements.
[more]
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