ALLEN.COM Strategic Marketing Tools for Business

Over the next two years, how will your budget change for social media marketing (Twitter, Facebook, MySpace)?
Increase significantly
Increase somwhat
No change
Decrease somewhat
Decrease significantly
No budget for social media marketing

  • E-mail invitations
  • Accept credit cards
  • Track RSVPs
  • Manage membership
  • Online Event Registration & RSVP

    Home > Networking

    Networking - Meeting New People and Growing Relationships

    Here are my thoughts and observations about business networking and social networking -- and how to grow mutually beneficial relationships.

    Ferrazzi: Never Eat Alone - When I spotted the book "Never Eat Alone" by well-known networker Keith Ferrazzi, I expected a "how to network" book — tips and techniques on how to grow your contact network. Well, I was pleasantly surprised to find that it's really about growing relationships — mostly business relationships. You might wonder why I distinguish between networking and building relationships.

    Networking With Referrals - It's always much easier to get through to a new contact when you mention the person who referred you to them. Lisa Haneberg provides a few ways to make asking for referrals easy and productive.

    Meetup Meets the Replacements - One of the more innovative networking sites has been Meetup, a site that coordinates thousands of interest areas across many metro areas. However, their announcement about charging for Meetup will likely push event organizers to two Meetup replacements.

    Relationship Bonds - We frequently think of networking meetings and mixers as just a place to meet new people, but that's not always the case. Frequently, networking events are also a great place to nurture existing relationships.

    Top 50 things to improve relationships - Anytime is a great time to reflect on ways to improve the quality and value of the relationships that we establish through networking.

    Unintentional Network - One part of our individual network is what might be called our "unintentional network" - the network of people who know us and talk to others about their experiences with us - without us even knowing about it.

    Starting The Networking Category - Building relationships -- now called networking -- is something we all do. So, we need to make the most of each networking opportunity.

        | Articles | About | Contact | Blog |
       Have a question? Call us: (310) 650-3599   |   Copyright © 1995-2011 Cliff Allen | All rights reserved.