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Strategic Marketing Services
Helping Companies Create a Strategic Marketing Plan
Recent shifts in the economy have had a dramatic impact on many areas. Competition has increased for many companies, forcing some to be more aggressive just to maintain revenue. At the same time competition has decreased in other sectors, creating growth opportunities.
So, how do some companies seem to always be ahead of the trend?
They know when to change marketing strategies to keep revenue growing.
They do this by using proven strategic marketing planning techniques.
Updating Your Strategic Marketing Plan
How do you know if you need a strategic marketing plan now?
Here are situations that indicate it's time to review your strategic marketing plan:
- Increased competition
- Decreased revenue growth
- Lower unit sales
- Change in gross margins
- Improved productivity that lowers costs
- Increased customer churn
- Change in average order size
These factors indicate that changes in your markets have occurred — and that you need to reevaluate your strategic marketing plan.
Marketing Strategy Consulting that Delivers
We can help you create an effective, easy to implement strategic marketing plan in several ways:
- Marketing Strategy Briefing - This half-day session to your senior managers and marketing executives provides a comprehensive overview. Your team learns how to create a marketing strategy map to improve marketing planning and implementation activities.
- Marketing Strategy Workshop - This custom 1-3 day hands-on workshop steps your marketing managers through the marketing strategy map to create your integrated marketing strategy and marketing program plan.
- Marketing Strategy Analysis and Implementation - Our marketing strategy consulting includes analysis and project management to develop your custom marketing strategy process.
Implement your marketing strategy process in hours instead of weeks and months with our strategic marketing consulting approach. What's more, your marketing strategy is your marketing strategy. You will have the software tool and training needed to update your marketing strategy and marketing tactics so they continue to work together
The Next Step
If your company is facing growth challenges, or if you want to turn extra capacity into extra revenue, it's time for a strategic marketing analysis and plan.
Together we can decide if now is the time for a strategic marketing review. I offer a free one hour executive review that provides a quick way for you and your executive team to determine if it's time for a strategic analysis of your present situation and growth opportunities. We can conduct this executive review over the telephone, over the Internet, or in your conference room.
Call me today at (310) 650-3599 to schedule this strategic marketing review so you'll know if it's time to update your strategic marketing plan.
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