ALLEN.COM Strategic Marketing Tools for Business

Over the next two years, how will your budget change for social media marketing (Twitter, Facebook, MySpace)?
Increase significantly
Increase somwhat
No change
Decrease somewhat
Decrease significantly
No budget for social media marketing

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    USPS Delivers Marketing Insights

    For the last few months I've been getting a surprise from the US Postal Service — a magazine that's full of cross-channel, integrated marketing insights that's written by real experts.

    Each issue of their new magazine Deliver has several feature articles and case studies about the marketing issues we deal with every day.

    Where else will you find an article on the need for more emotional appeal in marketing next to a geeky article about ROI, ANOVA (significance testing), and OLAP (drilling down through layers of data).

    An just to show how well the USPS uses the Web, you'll find a subscription form for the print version and all issues available in PDF format at

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