ALLEN.COM Strategic Marketing Tools for Business

Over the next two years, how will your budget change for social media marketing (Twitter, Facebook, MySpace)?
Increase significantly
Increase somwhat
No change
Decrease somewhat
Decrease significantly
No budget for social media marketing

  • E-mail invitations
  • Accept credit cards
  • Track RSVPs
  • Manage membership
  • Online Event Registration & RSVP

    Home > Marketing

    B-to-B Prospects Want Information

    Fresh leads are the lifeblood of any sales organization. However, getting people to respond to advertising and other lead generating activities is challenging, especially for B-to-B marketers.

    In an article for Direct Magazine, Ruth Stevens tells why information is the best thing you can offer B-to-B prospects.

    Information in the form of white papers, case studies, and other helpful information allows prospects to learn about your products without the pressure of a salesperson looking to close the deal.

    Some of the marketing benefits of information as offers in the article are:

    • High perceived value
    • Qualifies the lead regarding seriousness
    • Inexpensive to distribute

    The article is a good overview of why we produce white papers and other information for leads and prospects.

        | Articles | About | Contact | Blog |
       Have a question? Call us: (310) 650-3599   |   Copyright © 1995-2011 Cliff Allen | All rights reserved.