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    Home > Articles > Technology in Marketing

    Technology in Marketing


    Marketers have used technology for ages to communicate with prospects and customers. The Internet is probably the best known technology, but there are many other technology products and services that improve marketing and sales performance.

    Here are some technology products and services that I find useful.

    Collaborative Mind Mapping with Comapping - We are all faced with the problem of "information overload," whether it's managing our own information or sharing it with others. An interactive mind map makes it easy to manage and share information in ways that's interesting, engaging and understandable. As "information overload" becomes more of problem, a mind map can help overcome the overload.

    Visual Tool for Marketers: SmartDraw - Marketing runs on understanding the many influences that affect customer buying behavior. And, effective visuals help everyone on a company's marketing team understand what customers are looking for — and develop sound marketing plans for helping customers meet those needs. Learn how to easily create professional quality visuals to show marketing concepts.

    Creating Mind Maps with MindVisualizer - Marketers have always struggled with how to manage the marketing process, from planning to implementation and customer tracking. One of the biggest problems that marketers deal with is managing ideas. Now, an idea management technique called "mind mapping" has inspired software developers to make mind mapping products that make it easy to capture ideas, draw relationships, and help others understand complex topics.

    Motion Computing Tablet PC - The size and shape of personal computers has been evolving from desktop computers to laptops as many people work outside the office. Salespeople were early adopters of laptops that could be taken to customer locations for presentations. The evolution continues as field salespeople start using Tablet PCs that accept handwriting anywhere on the screen, such as during PowerPoint presentations, for drawings and diagrams in customer meetings, and other places where handwriting is better than a keyboard.

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