ALLEN.COM Strategic Marketing Tools for Business
HOME ARTICLES ABOUT CONTACT

Survey
Over the next two years, how will your budget change for social media marketing (Twitter, Facebook, MySpace)?
Increase significantly
Increase somwhat
No change
Decrease somewhat
Decrease significantly
No budget for social media marketing

EVENT PROMOTION & REGISTRATION
  • E-mail invitations
  • Accept credit cards
  • Track RSVPs
  • Manage membership
  • Online Event Registration & RSVP



    Home > Articles > CRM - Customer Relationship Management

    CRM - Customer Relationship Management


    Customer relationship management (CRM) has become a key processes used by companies to track and organize its interactions with potential and current customers.

    In order to manage this process, most companies now use CRM software that helps their salespeople manage their activities. Many companies have moved from CRM software on each salesperson's computers to Web-based (hosted) CRM system.

    These articles will give you an introduction or overview into what CRM is, how CRM techniques are used, and links to CRM vendors.

    What is CRM? - Customer Relationship Management (CRM) is a label that has been tacked onto practically everything having to do with marketing. Like the broad field of marketing, CRM touches all aspects of marketing analysis, marketing communications, sales, and customer service.

    Customizing Hosted CRM - The popular benefits of using a hosted CRM service are that it is quick to implement and very inexpensive compared to traditional CRM software. Unfortunately, most of the hosted CRM services use one copy of their software for all customers, which means it cannot really be customized for unique needs. Here's the solution.

    Hosted CRM Services for Marketing and Sales - Free & Paid - Links to major vendors of hosted CRM services. These hosted CRM companies provide sales force automation services via Web browsers and typically do not require PC software. Includes companies providing customer relationship management services such as one-to-one marketing and relationship marketing as hosted services.

    CRM is More Than Create Reports for Management - A CNET interview with Roger Siboni, head of CRM software company Epiphany, shows a real understanding of why so many large companies have not achieved their objectives after installing CRM software. Siboni makes the point that most CRM usage has been in the area of sales force automation (SFA). However, trying to make salespeople fill out call reports and provide data to headquarters is like trying to herd cats.

    CRM: Taking One-to-One Marketing to the Next Level (Part 1) - This two-part article is designed to help you improve the process of managing customer relationships by integrating online marketing, offline marketing, and direct sales activities to form a unified, one-to-one approach to managing customer relationships.

    CRM: Taking One-to-One Marketing to the Next Level (Part 2) - This two-part article is designed to help you improve the process of managing customer relationships by integrating online marketing, offline marketing, and direct sales activities to form a unified, one-to-one approach to managing customer relationships.

    CRM: A Way of Thinking About Customers - CRM is not a technology or a software solution. It is, foremost, a way of thinking that views traditional marketing techniques as a whole -- a unified process for serving customers. But you do need CRM technology to help turn thought into action.

        | Articles | About | Contact | Blog |
       Have a question? Call us: (310) 650-3599   |   Copyright © 1995-2011 Cliff Allen | All rights reserved.