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    Home > About the Allen Team

    History of the Allen.com site


    The history of the site extends back several years before the original Web site was developed.

    Before the World Wide Web was created, the Internet was used for e-mail, public discussion forums called Usenet, transferring files, and publishing text documents.

    At that time our advertising and public relations firm was using several online services to stay in touch with reporters and editors.

    Then, in 1991 we obtained the allen.com domain and attached our e-mail server to the Internet.

    When the graphical version of the Web came about, we created our first Web site in 1994.

    In 1995 our Chief Technology Officer started creating software that would allow a Web site to serve more than static pages -- these pages had dynamic, changing content based on the profile data stored in the site's database.

    In 1995 we helped a client launch a highly personalized Web site to support their print catalog. The site was so successful that they removed the paper order form because people prefered using an online form -- and the benefits of real-time personalization.

    That experience showed the power of personalization. Then, in 1996 we released the first version of our personalization engine. This was followed by versions with additional features, and in 1998 the release of our personalized e-mail product.

    As the company evolved into a software company, now using the Coravue.com domain, the Allen.com Web site became the home for articles, information about my books on one-to-one marketing, and links to marketing resources.

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