ALLEN.COM Strategic Marketing Tools for Business

Over the next two years, how will your budget change for social media marketing (Twitter, Facebook, MySpace)?
Increase significantly
Increase somwhat
No change
Decrease somewhat
Decrease significantly
No budget for social media marketing

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    Home > Resource Sites

    Jennings on E-Mail

    The term "e-mail marketing" means many things to many people. This is because there are many ways to use e-mail. Fortunately, there are people like Jeanne Jennings who help marketers make sense of this challenging medium.

    She has written many articles on how marketers can use e-mail to attract customers and generate revenue.

    In addition to linking to articles on her newsletter site, she links to articles she's written for ClickZ column. Her own newsletter is especially valuable because she links to a number of other articles and resources on the Web, which is one way I keep up with all that's happening with e-mail marketing.

    Check out her site (, subscribe to her newsletter, and use her tips to grow your business.

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