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    Kimberly McCall is the Marketing Angel

    At many small and mid-sized companies the owner or president frequently works with the sales manager to handle practically all marketing and sales activities. Unlike executives at large consumer brand companies, these managers are always on the lookout for practical tips and techniques for handling marketing and sales with a creative flair on a tight budget.

    Kimberly McCall ( provides a great library of practical tips and techniques on her Web site and in her e-mail newsletter. Some of the topics she deals with include:

    • Strategic partnerships
    • Public relations
    • Hiring effective salespeople
    • Creating brochures
    • Conducting effective sales presentations

    It's always interesting to read what new and creative tips she comes up with each week. In addition, she has written an excellent book, Sell it, Baby! Marketing Angel's 37 Down-to-Earth & Practical How-To's on Marketing, Branding & Sales. Her book tells how to implement effective and practical marketing and sales programs within small and mid-sized companies. Take a look at her library of articles — and subscribe to her newsletter — at

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