ALLEN.COM Strategic Marketing Tools for Business

Over the next two years, how will your budget change for social media marketing (Twitter, Facebook, MySpace)?
Increase significantly
Increase somwhat
No change
Decrease somewhat
Decrease significantly
No budget for social media marketing

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    Home > Resource Sites - Marketing Resources and Community

    There is always something that marketers can learn about both strategy and tactics — and here's a site aimed at helping us on keep learning:

    There are several sites that have articles for marketers, but caught my eye because of the topics they cover:

    • Best Practices
    • Branding
    • Cause Marketing
    • Creativity
    • Customer Relations
    • Event Marketing
    • Internet Presence
    • Inward Marketing
    • Low Cost Techniques
    • Media
    • Project Management
    • Psychological Tactics
    • Public Relations
    • ROI
    • Technology

    Where else have you seen a marketing site deal with topics like "Psychological Tactics" and "Project Management" — both of which are important to creating effective marketing programs and implementing marketing campaigns!

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