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Content management system (CMS) software products are used to make it easy
to create Web sites without having to format each page individually.
When using a CMS, the material on a page that is the same on a group of pages is placed in a template containing "placeholders." These placeholders tell the system where to place content that is different from page to page.
For example, content sites have a headline at the top of the page in large bold text, followed by the byline telling who wrote the article, which is followed by the body of the article. The format is the same, so a template can be used to store code for bolding, centering, and so forth. These formatting codes are around the placeholders that tell the system where to insert the changing content.
Static systems manage the production of content through the writing, editing, and the approval stage. Then, they save fixed (i.e., static) HTML files that are served by traditional Web server software.
Dynamic systems perform the same functions as static content management systems, except they don't save fixed HTML files. Instead, they create pages "on the fly" each time a Web visitor requests a page.
It's sometimes hard to tell if a site uses a static or dynamic CMS, especially when banner ads or other material is brought into a page from other servers. In other words, a page may have dynamically changing ads, news headlines, and other material that originates from codes in a static HTML page.
In general, if you want to personalize the content on a site you will want to use a content management system that creates dynamic pages - and has the ability to tailor content based on each person's profile. Not all dynamic CMS software can personalize Web pages "on the fly" - it depends on whether it can easily store and use individual profile data while a page is being created.
The question of whether you should look for a static content management system or one that creates dynamic pages (i.e., has personalization) frequently comes down to which type of site you're operating:
However, a hosted content solution may not be appropriate for a large company or a large content site. In these situations the solution is to purchase a license, ongoing support, IT staff, and the servers needed to run the site.
Content Management System Resources
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