Static systems manage the production of content through the writing, editing, and the approval stage. Then, they save fixed (i.e., static) HTML files that are served by traditional Web server software.

Dynamic systems perform the same functions as static content management systems, except they don't save fixed HTML files. Instead, they create pages "on the fly" each time a Web visitor requests a page.

It's sometimes hard to tell if a site uses a static or dynamic CMS, especially when banner ads or other material is brought into a page from other servers. In other words, a page may have dynamically changing ads, news headlines, and other material that originates from codes in a static HTML page.

In general, if you want to personalize the content on a site you will want to use a content management system that creates dynamic pages - and has the ability to tailor content based on each person's profile. Not all dynamic CMS software can personalize Web pages "on the fly" - it depends on whether it can easily store and use individual profile data while a page is being created.

The question of whether you should look for a static content management system or one that creates dynamic pages (i.e., has personalization) frequently comes down to which type of site you're operating:

• Static Content - Content sites, especially those with high traffic, normally have a complex production and approval process that lends itself to using a static content management system. After stories, graphics, and other content elements have been created, edited, reviewed, and approved, it's essential to move the entire updated site from the staging server to the live, production server, and using static pages helps ensure that all elements work as intended.
• Dynamic/Personalized Content - Marketing sites normally present product information, generate leads, and may have product catalogs. The content creation process for a marketing site is usually very different from a content site. Fewer pages are updated at once and the content development team is smaller. In addition, a marketing site frequently needs a content management system that includes personalization that tailors marketing content to the needs and interests of each visitor. This means the workflow and approval functions of the content management system need to be more relaxed than for a content site.

Software vs. Hosted Solution

However, a hosted content solution may not be appropriate for a large company or a large content site. In these situations the solution is to purchase a license, ongoing support, IT staff, and the servers needed to run the site.

Solution Matrix

Content Management System Resources

• About: articles about content management
• Alles: Content Management Tools
• cms-list: Discussion list
• CMSWatch: Content Management Products
• Google: Links to content management system vendors and other resources
• LookSmart: Web Site Content Management Software
• Open Directory: Links to content management system vendors and other resources
• Webgenz: Articles, links, resources, and discussions on content management systems and web site development tools