Attract and retain customers with
one-to-one Web marketing that works!
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Attract and retain customers with one-to-one Web marketing that works! |
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Send a NewsletterOne of the facts of life on the Internet is that everyone is busy - so busy that we don't always remember to return to a Web site we've found interesting.The solution is to remind people with an informative newsletter that gives them good reasons to return to your Web site. While a printed newsletter is expensive to produce and mail, and e-mail newsletter is cost effective to produce and distribute. Of course, the "trick" is to provide material in your newsletter that motivates people to click on the link in your newsletter and return to your Web site. As experienced public relations professionals, Allen Interactive has created newsletters for clients for many years so we know many ways to entice readers to take action. One of the questions clients frequently ask is, well, how frequently should they send an e-mail newsletter. The specific answer depends on their unique needs, but in general prospects have a "30 day memory" about products they've seen, so we normally recommend a monthly schedule.
How We Can HelpAllen Interactive has writers who are experienced at researching and writing stories for newsletters that motivates readers to take action.During this phase we work with your marketing group to make sure your e-mail newsletter supports all of your marketing efforts. Sometimes we work in an in-house marketing communications group. Sometimes we work with a client's public relations firm. In both cases, our objective is to present material that will educate and inform your Web audience - and generate traffic on your Web site. If you'd like to have your prospects visit your Web site more frequently, be sure to check "E-Mail Newsletter" when you request your free traffic enhancement analysis.
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